The social systems perspective of marketing channels is appropriate because:
A) The managerial perspective is less important than previously thought.
B) Specialization and division of labor apply more than ever in the 1990s.
C) The legal environment requires it.
D) Technology changes have to be offset.
E) A solely economic approach is not adequate for understanding channels.

Question

Quizplus · Accepted Answer

The social systems perspective of marketing channels considers not only economic factors, but also social and environmental factors that affect the behavior of channel members and the overall channel performance. Therefore, it is more appropriate for understanding channels than a solely economic approach.

The Social Systems Perspective of Marketing Channels Is Appropriate Because