With regard to channel conflict and channel efficiency:
A) The most commonly held view is that conflict has no effect on channel efficiency.
B) A wealth of empirical data about the relationships between conflict and channel efficiency exists.
C) Rosenbloom hypothesizes a general curve suggesting that conflict initially increases channel efficiency.
D) Channel conflict is usually expected to have a negative effect.
E) Conflict forces manufacturers to use less total input.

Question

Quizplus · Accepted Answer

The statement "Channel conflict is usually expected to have a negative effect" is correct. This is because channel conflict can lead to a breakdown in communication and cooperation between channel members, which can ultimately lead to decreased efficiency in the channel. Option A is incorrect because conflict can have a significant effect on channel efficiency. Option B is incorrect because there is actually a lack of empirical data on this relationship. Option C is incorrect because Rosenbloom's hypothesis suggests that there is an optimal level of conflict that maximizes channel efficiency, not that conflict initially increases channel efficiency. Option E is also incorrect because conflict does not necessarily force manufacturers to use less total input.

With Regard to Channel Conflict and Channel Efficiency