In order to get retailers to display its product,a manufacturer has to have its salespeople go to the retailers' stores,set up the displays,and instruct them in how to utilize the displays.In this example:
A) Conflict is obviously not present.
B) Channel efficiency is apparently quite high.
C) Extra input is needed to achieve the distribution objective.
D) Trade margins appear to be too low.
E) The manufacturer is unable to achieve channel efficiency.

Question

Quizplus · Accepted Answer

The manufacturer is providing extra input (in the form of salespeople setting up displays and providing instruction) in order to achieve its distribution objective of getting retailers to display its product. This suggests that extra effort is necessary to achieve the desired level of distribution.

In Order to Get Retailers to Display Its Product,a Manufacturer