Conflict in the marketing channel is usually referred to as behavior that is:
A) Nasty and vicious.
B) Unwarranted and useless.
C) Object centered.
D) Goal impeding.
E) Unfair.

Question

Quizplus · Accepted Answer

Conflict in the marketing channel refers to any behavior that impedes the goals of one or more channel members. This can include disagreements over pricing, promotion, or distribution, and can result in tension and frustration among members of the channel. Conflict becomes a problem when it prevents the channel from functioning effectively and meeting the needs of customers. Nasty or unfair behavior is not necessarily indicative of conflict in the marketing channel.

Conflict in the Marketing Channel Is Usually Referred to as Behavior