It is the __________ that should drive channel design.
A) structure of competitive channels
B) level of costs
C) needs and wants of the market being targeted
D) length, breadth, and intensity of channel structure
E) the proclivities of prospective channel members

Question

Quizplus · Accepted Answer

The needs and wants of the market being targeted should drive channel design. It is important to understand the target market's preferences and behaviors to effectively design a channel that meets their needs and wants. Factors such as the structure of competitive channels, level of costs, and the proclivities of prospective channel members should be considered, but they should not be the sole driving force behind channel design.

It Is the __________ That Should Drive Channel Design