The emphasis on channel design strategy is to help the firm gain ___________.
A) lower variable costs
B) a more efficient operation
C) strong channel members that will help the firm gain sales
D) a recognizable name and image among buyers
E) a competitive sustainable advantage

Question

Quizplus · Accepted Answer

The emphasis on channel design strategy is to help the firm gain a competitive sustainable advantage. This means that the firm wants to create a channel design that will give them an edge over their competitors and allow them to maintain that edge over time. This involves creating a channel that is efficient, effective, and can provide a high level of service to customers. Ultimately, the goal is to create a positive experience for customers that will lead to repeat business and long-term success for the company.

The Emphasis on Channel Design Strategy Is to Help the Firm