The opportunity to achieve a relatively high level of customer service at low cost is higher in more:
A) Dispersed markets than in more concentrated markets.
B) Concentrated markets than in more dispersed markets.
C) Changing markets than in more stable markets.
D) Dispersed markets than in more dense markets.
E) Distant markets than in large regional markets.

Question

Quizplus · Accepted Answer

In more concentrated markets, businesses can achieve economies of scale in distribution and marketing, leading to a higher level of customer service at a lower cost compared to more dispersed markets where reaching customers may involve higher logistical and operational costs.

The Opportunity to Achieve a Relatively High Level of Customer