Seasonal variations in buyer behavior tend to create:
A) Conflict in the channel.
B) "Peaks and valleys" in the manufacturer's production scheduling.
C) Less need for intermediaries.
D) Shorter channels of distribution.
E) More intensive distribution.

Question

Quizplus · Accepted Answer

Seasonal variations in buyer behavior often result in "peaks and valleys" in the manufacturer's production scheduling. For example, the demand for clothing and accessories typically increases during the fall and winter seasons, while demand for beachwear and swimwear tends to increase during the summer months. This can create challenges for manufacturers who must adjust their production schedules accordingly to meet consumer demand.

Seasonal Variations in Buyer Behavior Tend to Create