Recent research into industrial buyer behavior suggests that:
A) Industrial buyer behavior is a strictly rational process.
B) Industrial buyer behavior is very similar to consumer buyer behavior.
C) Industrial buyers may not behave in a completely rational manner.
D) Industrial buyers operate largely on the "old boy" favoritism system.
E) Industrial buyers tend be more impulsive purchasers.

Question

Quizplus · Accepted Answer

Recent research suggests that industrial buyers may not behave completely rationally, and are influenced by social and personal factors such as relationships, power dynamics, and emotions. This means that industrial buying behavior is not always purely logical and rational, and may sometimes be influenced by non-economic factors.

Recent Research into Industrial Buyer Behavior Suggests That