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Recent Research into Industrial Buyer Behavior Suggests That

Question 36

Multiple Choice

Recent research into industrial buyer behavior suggests that:


A) Industrial buyer behavior is a strictly rational process.
B) Industrial buyer behavior is very similar to consumer buyer behavior.
C) Industrial buyers may not behave in a completely rational manner.
D) Industrial buyers operate largely on the "old boy" favoritism system.
E) Industrial buyers tend be more impulsive purchasers.

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