___________ are products that usually have the lowest price in the product line and yield low margins.
A) Price jumpers
B) Price points
C) Lures
D) Door openers
E) Cost leaders

Question

Quizplus · Accepted Answer

Door openers are products that are usually kept at a low price to attract customers and get them interested in the rest of the product line. They are not expected to generate significant profits, but instead serve as a way to entice customers to purchase additional products.

___________ Are Products That Usually Have the Lowest Price in the Product