Which of the following statement pertaining to "special pricing deals" is false?
A) Special pricing deals include discounts, enhanced quantity discounts, and free goods.
B) Generally special pricing deals enhance brand equity.
C) Many consumers have been conditioned to expect special pricing deals.
D) The purpose of special pricing deals is to stimulate sales of the manufacturer's products.
E) Often retailers come to view price deals as the normal state of affairs.

Question

Quizplus · Accepted Answer

Special pricing deals may have a variety of effects on brand equity, and it is not always clear whether they enhance it or diminish it. Some consumers may view special pricing deals as a sign that a product is not worth the full price, while others may be happy to take advantage of a great deal. Therefore, statement B is false.

Which of the Following Statement Pertaining to "Special Pricing Deals