Manufacturers are often concerned about their products being involved in the gray market for all of the following reasons except:
A) It disrupts the manager's ability to manage the market channel.
B) Authorized channel members are unhappy.
C) Channel members may drop the product.
D) Channel members may retaliate by making disparaging remarks about the product.
E) Consumers may stop buying the product because of a perceived decrease in value.

Question

Quizplus · Accepted Answer

Gray market concerns for manufacturers primarily revolve around distribution control, relationships with authorized channel members, and potential negative feedback within the distribution channel. The perception of decreased value leading consumers to stop buying the product is not a direct concern related to gray market activities; rather, it's more about the control and integrity of the distribution channels and maintaining good relationships with authorized sellers.

Manufacturers Are Often Concerned About Their Products Being Involved in the Gray