A manufacturer may feel it needs to control resale price for all of the following reasons except:
A) Its strategy uses price to convey a high-quality product image.
B) It believes price wars will lead to unstable conditions for the whole channel.
C) It needs to ensure adequate margins so channel members will provide a high level of service.
D) It needs all channel members to perform in a specific manner in order to meet strategic objectives.
E) Stable prices are in the best long-run interest of the firm.

Question

Quizplus · Accepted Answer

The need for all channel members to perform in a specific manner to meet strategic objectives does not directly relate to controlling resale prices. This is more about operational compliance and performance standards rather than pricing strategy.

A Manufacturer May Feel It Needs to Control Resale Price