Differing perceptions of price incentives between the consumers and channel members' viewpoints stem from:
A) Small advertising allowances.
B) Differing marketing philosophies.
C) Differing price elasticities.
D) Differing cross elasticities.
E) Differing promotional displays.

Question

Quizplus · Accepted Answer

Differing price elasticities refer to the varying sensitivity to price changes between consumers and channel members, which can lead to differing perceptions of price incentives.

Differing Perceptions of Price Incentives Between the Consumers and Channel