Generally,the greater the degree of control the manufacturer has over the channel member:
A) The more difficult it is to obtain performance data.
B) The easier it is to obtain performance data.
C) The less accurate are the performance data.
D) The less complete are the performance data.
E) The more comprehensive the data and analysis.

Question

Quizplus · Accepted Answer

When the manufacturer has greater control over the channel member, it is easier to obtain performance data. This is because the manufacturer has more insight into the operations of the channel member and can gather data more easily. Additionally, the manufacturer can establish performance metrics and hold the channel member accountable for meeting them. This results in more accurate and complete performance data.

Generally,the Greater the Degree of Control the Manufacturer Has Over