For the manufacturer who sells all of its output through intermediaries,the evaluation of its channel members is likely to be __________ than for those manufacturers who rely less on intermediaries.
A) much more comprehensive
B) much less comprehensive
C) much quicker
D) of much less importance
E) less of a strategic issue

Question

Quizplus · Accepted Answer

Since the manufacturer relies entirely on intermediaries for their sales, they have less direct contact with the end consumers. Therefore, the evaluation of their channel members becomes all the more important as they are the ones representing the manufacturer's products directly to the consumers. Thus, the evaluation is likely to be much more comprehensive.

For the Manufacturer Who Sells All of Its Output Through