Generally,the more complex the product,the __________ the scope of channel member evaluations.
A) narrower
B) broader
C) less important
D) more limited
E) more technical

Question

Quizplus · Accepted Answer

Complex products usually require multiple channel members to complete the distribution process, leading to a more complex supply chain network. Hence, evaluating the performance of each channel member becomes critical. This would require a broader scope of evaluation as compared to simpler products.

Generally,the More Complex the Product,the __________ the Scope of Channel