Manufacturers are more likely to scrutinize channel member performance if their products:
A) Require a high degree of post-sale service.
B) Have a low unit value.
C) Have a high market share.
D) Low after sales servicing.
E) High volume.

Question

Quizplus · Accepted Answer

If a product requires a high degree of post-sale service, the manufacturer is more likely to scrutinize the performance of their channel members to ensure that customers are receiving adequate support and service. This is important to maintain customer satisfaction and loyalty, as well as to protect the reputation of the manufacturer and their brand.

Manufacturers Are More Likely to Scrutinize Channel Member Performance If