What refers to a strategy of seeking ownership of or increased control over a firm's competitors?
A)Forward integration
B)Horizontal integration
C)Conglomerate diversification
D)Concentric diversification
E)Backward integration

Question

Quizplus · Accepted Answer

Horizontal integration refers to the strategy of seeking ownership of or increased control over a firm's competitors, typically in the same industry. This can be achieved through mergers, acquisitions, or partnerships. Forward integration involves seeking ownership or control over distribution channels, while backward integration involves seeking ownership or control over suppliers. Conglomerate diversification involves entering new industries that are unrelated to the firm's current operations, while concentric diversification involves entering new industries that are related to the firm's current operations.

What Refers to a Strategy of Seeking Ownership of or Increased