When a domestic company first begins to export to India,it is an example of
A)forward integration.
B)concentric diversification.
C)market development.
D)backward integration.
E)horizontal integration.

Question

Quizplus · Accepted Answer

Market development refers to the process of introducing existing products or services into new markets, which is exactly what is happening in this scenario. The company is expanding its customer base by exporting to India, which is a new market for them. The other options listed involve different types of business strategies, but do not accurately describe the situation described in the question.

When a Domestic Company First Begins to Export to India,it