The Canadian Out-of-Home Measurement Bureau (COMB) does all of the following EXCEPT:
A) publishes circulation and market data for out-of-home facings across the country
B) tends to bias results towards the brands that are paying for the research
C) comprises members from advertisers, advertising agencies, and media firms
D) maintains a national database of outdoor and place-based media

Question

Quizplus · Accepted Answer

The COMB is responsible for providing accurate and unbiased data related to out-of-home facings across Canada. While it includes members from advertisers, advertising agencies, and media firms, its goal is to provide reliable information to all stakeholders in the industry. The COMB does not bias its results towards any particular brand or advertiser.

The Canadian Out-Of-Home Measurement Bureau (COMB) Does All of the Following