A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:
A) rolling boards
B) billboards
C) transit advertising
D) specialty magazine advertising

Question

Quizplus · Accepted Answer

Specialty magazine advertising allows for targeting a specific audience with a message that is tailored to their interests and needs. This also provides the opportunity to explain the product benefits in more detail. Rolling boards and billboards are more general forms of advertising that are not as targeted, while transit advertising may not allow for as much detail in the messaging.

A Company Wishing to Advertise to a Very Specific Target