Question 1

When do people use shortcut evidence in order to make their judgments? Describe what shortcut evidence people use and give an example of how it might lead a person to change an important attitude, belief, or behavior.

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Question 2

Describe the two routes through which people change their attitudes, according to the ELM. When would people be likely to change their attitudes through each of the two routes?

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Question 3

Name and describe three of the sources of attitudes discussed in the book.

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Question 4

Name and describe three person factors discussed in the text that can impact the persuasive process.

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Question 5

Describe the Festinger & Carlsmith (1959) study. Be sure to discuss which individuals were more likely to experience dissonance and change their attitudes. What was the more general lesson learned about counterattitudinal behavior?

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Question 6

Describe all of the components of the theory of planned behavior and their connections to each other. Using the model's terminology, provide one example and explanation of when a person's behavior is inconsistent with his or her attitude.

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Question 7

Describe the three goals of persuasion discussed in the textbook. For each, name and describe at least one factor that can impact the achievement of that goal, and give an example for each of the three factors.

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Question 8

Describe three factors that affect the desire for social approval. Give an example of how these factors might lead a person to change an important attitude, belief, or behavior.

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Question 9

How can the desire to be consistent affect persuasion? Describe one of the two major consistency theories about persuasion discussed in the text. Using the theory you describe, give one example of how the desire to be consistent might lead a person to change an important attitude, belief, or behavior.

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Question 10

Name and define the two factors that, according to the Elaboration Likelihood Model, impact the route through which persuasion can occur.

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Quiz 5: Attitudes and Persuasion