With regard to discussing customers of their electronics business, the main consideration for Ben & Franklin's marketing plan should be .

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A good segmentation study would help identify the different groups of customers with varying needs and preferences, allowing the company to tailor their marketing efforts to each segment. Demographic profiles and psychographics can be useful in segmentation, but alone may not provide enough detailed information for effective targeting. Conjoint analysis is a research technique used to determine in which qualities customers value most in a product, but may not be the most important consideration for discussing customers in a marketing plan.

With Regard to Discussing Customers of Their Electronics Business, the Main