Ranking the desirability of segments is part of which of the following marketing activities?

Question

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Ranking the desirability of segments helps in the process of targeting, which involves selecting one or more segments to focus on with marketing strategies. Segmentation involves dividing a larger market into smaller groups with similar needs and characteristics. Positioning involves creating a specific image or perception of a product or brand in the minds of consumers. Collaborating involves working together with others, often outside of the company, to achieve marketing goals.

Ranking the Desirability of Segments Is Part of Which of the Following