A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called .
A) Experian
B) Vals
C) Mals
D) Prizm

Question

Quizplus · Accepted Answer

VALS is a psychographic segmentation tool that groups consumers based on their values, attitudes, and lifestyles.

A Popular Tool for Segmenting That Uses Psychographic Data, and That