Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. These people are knows as market .
A) mayhems
B) mavens
C) sharers
D) sellers

Question

Quizplus · Accepted Answer

The customers described fit the definition of "mavens," which are people who have expert knowledge and are enthusiastic about sharing it with others. None of the other choices accurately describe these customers.

Some Customers Are Known for Their Expertise and Involvement in a Category