What is a classic marketing exercise that is used to declare that one's own product is superior to the market leader?
A) blind smell tests
B) blind taste tests
C) advertising
D) blind feel tests

Question

Quizplus · Accepted Answer

Blind taste tests are a classic marketing exercise used to declare that one's own product is superior to the market leader. This is because taste is often considered a crucial factor in consumers' purchasing decisions, and by showing that their product tastes better in a blind test, companies can convince customers to switch to their product. Blind tests involve giving participants samples of two different products without telling them which one is which, and asking them to rate which one they prefer based solely on taste. By doing this, companies can gather unbiased data on how their product compares to the market leader.

What Is a Classic Marketing Exercise That Is Used to Declare