During the phase of the purchase process, the customer identifies that something is lacking.
A) purchase
B) pre-purchase
C) post purchase
D) preliminary

Question

Quizplus · Accepted Answer

During the pre-purchase phase, the customer is still in the process of gathering information and considering whether to make a purchase. If they identify that something is lacking at this point, they may decide not to continue with the purchase.

During the Phase of the Purchase Process, the Customer Identifies