The different types of purchases are different because .
A) of the product itself
B) of differences in the mind of the customer
C) of customer attitudes
D) the price varies

Question

Quizplus · Accepted Answer

The different types of purchases are based on differences in the mind of the customer, such as their level of involvement, knowledge, and attitudes towards the product, rather than just the product itself or the price. This includes types of purchases such as routine purchases, limited decision making purchases and extensive decision-making purchases.

The Different Types of Purchases Are Different Because