Why are consumers willing to spend so much more for a Harley over a Honda motorcycle?
A) extra features on a Harley
B) the distinct sound of a Harley
C) Harley's are faster
D) use of better materials

Question

Quizplus · Accepted Answer

The distinct sound of a Harley is a key factor in why consumers are willing to spend more on it. It has become a cultural symbol and status symbol, and many people are willing to pay for the Harley brand and the experience it represents. Extra features, speed, and materials may also play a role in some consumers' purchasing decisions, but the sound of a Harley is often the primary draw.

Why Are Consumers Willing to Spend So Much More for a Harley