During the purchase phase for a new computer, Larry creates a that includes Apple's Macbook Pro and Microsoft's Windows 7, but does not include Linux systems.
A) mindset
B) purchase set
C) consideration set
D) list

Question

Quizplus · Accepted Answer

Larry has created a consideration set, which is a group of products that he is actively considering purchasing. In this case, he has included two specific products (Macbook Pro and Windows 7) in his consideration set but has excluded Linux systems.

During the Purchase Phase for a New Computer, Larry Creates