Question 1

The first step in an online search strategy is to "state your information need in the form of one or more declarative sentences."

Accepted Answer

The first step in an online search strategy is typically to define your information need, but it is more about identifying what you are looking for rather than stating it in the form of declarative sentences. This involves understanding the topic or question you are researching.

Question 2

________ should be added to the original search phrase in order to increase the chances of locating additional secondary information.

Accepted Answer

Adding synonyms to the original search phrase will help to broaden the search and increase the chances of locating additional secondary information. This is because different words can be used to describe the same concept or topic, and including synonyms can help capture these variations and expand the range of relevant search results.

Question 3

Ad Age and Clickz are examples of ________ publishers.

Accepted Answer

Ad Age and Clickz are both examples of online newsletters, as they primarily deliver their content through their websites and email newsletters rather than in print form.

Question 4

Imagine that you want to search just for PowerPoint presentations that relate to mothers and blogs.Which of the following search phrases would be most appropriate?

Accepted Answer

Using the search phrase "mothers + blogs:ppt" is most appropriate for finding PowerPoint presentations that relate to both mothers and blogs. The "+" sign is used to include both keywords in the search, and ":ppt" specifies the PowerPoint file format.

Question 5

The search phrases "trends + yogurt" and "trend + yogurt" provide identical results.

Accepted Answer

Search engines interpret the plural and singular forms of words differently, which can lead to variations in the search results due to differences in keyword matching and search intent.

Question 6

Which of the following allows you to locate books containing content that matches your search terms?

Accepted Answer

The answer of Which of the following allows you to...

Question 7

Imagine that you want to search for mentions of social media,but are not interested in any mentions of advertising.Which of the following search phrases would be most appropriate?

Accepted Answer

The phrase "social media" is enclosed in quotes to ensure that the words appear together in search results. The minus sign (-) before "advertising" indicates that mentions of that word should be excluded from the results.

Question 8

The process of online search described in the text recommends that after a number of searches are completed,you then systematically read key findings and reflect on results before proceeding with additional,more refined,searches.

Accepted Answer

The text does recommend this process of systematic reflection and refinement during online search.

Question 9

Two secondary sources each address the issue of teen's use of social media.The first source provides the entire data set in its report,while the second source provides a summary of data it finds the "most interesting" for advertisers.Which secondary source is considered to be the better source?

Accepted Answer

The first source is the better source as it provides the entire data set in its report. This allows for a more comprehensive understanding of the issue at hand, rather than just focusing on data that may be of interest to advertisers.

Question 10

Slideshare and Scribd are examples of ________.

Accepted Answer

The answer of Slideshare and Scribd are examples of ________.
...

Question 11

The goal of an online search is to locate information on how individuals over the age of 65 relate to and use mobile apps for their banking needs.Which of the following is the most appropriate way to state an information need in the first step of an online search?

Accepted Answer

Option B is the most appropriate way to state an information need as it is specific and focused on the research topic. It conveys the intention of understanding trends related to senior citizens' use of mobile banking. Option A is vague and does not provide a specific direction for the search. Option C is too broad and does not specify the use of mobile apps or trends. Option D is too wordy and does not focus on the information need.

Question 12

The Harrison Research Company has just completed a study of senior citizens' use of social media.They want the report to be disseminated as much as possible.In addition to posting the study's report on its web site,the company is likely to upload the report to ________.

Accepted Answer

Slideshare is a platform for uploading and sharing presentations, reports, and documents. This would be the best choice for the Harrison Research Company to upload its study report as it is a professional platform for sharing research and academic documents. Google is a search engine and may not be the best option for sharing a specific document like a research report. Flickr and YouTube are platforms for sharing visual content like photos and videos and may not be the best option for sharing a written report.

Question 13

Imagine that you want to search for web sites that have the term "milk" in their URL.Which of the following search phrases would be most appropriate?

Accepted Answer

The search phrase "inurl:milk" will search for web sites that have "milk" in their URL. The other search phrases do not specifically target the URL and may return irrelevant results.

Question 14

Imagine you want to evaluate the credibility and "goodness" of secondary research.In this context,which,if any,of the following statements is (are)true?
I.The credibility and "goodness" of secondary research increases when authors
And their affiliations are explicitly provided.
II.The credibility and "goodness" of secondary research increases when author
Contact information is provided.

Accepted Answer

Providing author and affiliation information increases the transparency and accountability of the research, making it more credible. Providing contact information can also increase the reliability of the research as it allows for others to reach out with questions or concerns. Both statements are therefore true.

Question 15

In evaluating the appropriateness of secondary information,it is important to be able to distinguish opinion from fact.

Accepted Answer

It is important to differentiate between opinions and facts when evaluating secondary information to ensure its appropriateness and reliability.

Question 16

The text notes three main sources of secondary information: indexed online,non-indexed online and ________.

Accepted Answer

The three main sources of secondary information are indexed online, non-indexed online, and offline print. Offline experts, online social media, and mobile applications are not listed as one of the main sources in the text.

Question 17

The search phrase "trends + yogurt" will return identical results when used on Google and Bing.

Accepted Answer

Google and Bing use different algorithms and databases for their search results, which can lead to variations in the results for the same search phrase.

Question 18

Which of the following describes itself as the "world's largest collection of public records,unpublished opinions,forms,legal,news,and business information?"

Accepted Answer

LexisNexis is a database that is widely known in the legal field for providing a vast collection of legal and business information, including public records, unpublished opinions, forms, legal news, and more. It is often used by lawyers, law students, and legal researchers to find relevant information for their cases or research projects.

Question 19

Imagine that you want to search for all sources that mention teens and diets.Which of the following search phrases would be most appropriate?

Accepted Answer

The "+" operator in search queries is used to ensure that the search results must include both terms, "teens" and "diet," making it the most appropriate choice for finding sources that mention both concepts.

Question 20

You are searching for relevant web sites and have found a very relevant and informative site.The URL of this site is "www.seniorsandmobileads.com" You want to find other sites that link to this site.Which of the following search phrases would be most appropriate?

Accepted Answer

The search phrase "link: www.seniorsandmobileads.com" will show you all the web pages that have a link pointing to seniorsandmobileads.com.

Quiz 3: Secondary Research