A(n)________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.
A) corporate vertical
B) horizontal
C) contractual vertical
D) administered vertical
E) direct

Question

Quizplus · Accepted Answer

A contractual vertical marketing system involves agreements between independent firms at different levels of production and distribution. They do not merge or acquire each other, but instead enter into contracts that outline their roles and responsibilities within the marketing system.

A(n)________ Marketing System Is a Marketing System in Which Independent