Question 1

A laundry detergent that consumers purchase frequently,with minimum comparisons,is an example of a(n)________ product.

Accepted Answer

A convenience product is a frequently purchased, low-cost, and relatively low-risk item that requires little comparison shopping or effort on the part of the consumer. Laundry detergent is a good example of a convenience product because people need it regularly, it is widely available, and there are many options to choose from, but the decision-making process is usually quick and uncomplicated.

Question 2

Which of the following statements is most likely true about unsought products?

Accepted Answer

Unsought products are those that consumers do not actively seek out or think about buying, such as insurance or funeral services. Therefore, marketers often use aggressive advertising and promotions to create awareness and convince consumers to purchase these products.

Question 3

A refrigerator is an example of a(n)________ product.

Accepted Answer

A refrigerator is considered a shopping product because consumers typically compare options based on price, features, and quality before making a purchase decision.

Question 4

Which of the following is an industrial product categorized under materials and parts?

Accepted Answer

The answer of Which of the following is an industrial...

Question 5

Which of the following is an example of a shopping product?

Accepted Answer

A shopping product is one that a consumer typically buys after comparing several brands or stores. Television is an example of a shopping product as it requires research and evaluation before finalizing the purchase. The other options are more likely to be convenience or specialty products.

Question 6

Specialty products are consumer products and services that customers generally buy ________.

Accepted Answer

Specialty products are unique and have specific characteristics that customers look for, making them less likely to compare them to other products. Customers generally carefully evaluate and consider specialty products before making a purchase.

Question 7

Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?

Accepted Answer

A warranty is part of the augmented product, as it provides additional value beyond the core customer value or the features of the actual product.

Question 8

Which statement about convenience products is most likely true?

Accepted Answer

Convenience products are those products that are bought by consumers frequently and with minimal comparison. They are generally low-priced and widely available in multiple outlets in a market area. Luxury cars and designer clothes are not convenience products but are rather examples of specialty products.

Question 9

Which of the following is most likely a true statement about shopping products?

Accepted Answer

Shopping products are goods or services that consumers will typically compare on attributes such as price, quality, and style before making a purchase. Examples include clothing, appliances, and electronics. These products are not purchased as frequently as convenience products (e.g. groceries or household supplies) and are often more expensive, which leads consumers to take more time to research and compare options before making a decision.

Question 10

Silkskin Cosmetics is advertising its newest line of eye makeup.Made from all-natural ingredients,the products are hypoallergenic.Silkskin is selling the products in specially designed tubes that make application easier.Which of the following is a core customer value for Silkskin's line of eye makeup?

Accepted Answer

The core customer value for Silkskin's line of eye makeup is the desire for having beautiful eyes, as this is the fundamental reason consumers would be interested in purchasing eye makeup.

Question 11

________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

Accepted Answer

Specialty products are those that have unique characteristics or brand identifications that a significant group of buyers is willing to make more effort than usual to purchase. These products attract a specific target market and are usually expensive or unavailable in many locations. Examples include designer clothes, luxury cars, and high-end watches.

Question 12

Which of the following is an example of an industrial product grouped under capital items?

Accepted Answer

A factory is an example of an industrial product grouped under capital items, as it is a long-term asset that is essential for the production of goods and services. Cement, crude petroleum, coal, and paint are all considered raw materials or intermediate goods, not capital items.

Question 13

Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ________ products.

Accepted Answer

Unsought products are those that the buyer does not actively seek out or may not even know exist, such as life insurance or funeral services.

Question 14

Which of the following is an example of a convenience product?

Accepted Answer

Convenience products are items that are purchased frequently and with minimal effort, such as candy, snacks, and other small grocery items. Furniture, life insurance, automobiles, and refrigerators require more effort and consideration before purchase, making them more likely to be categorized as shopping or specialty products.

Question 15

________ products are consumer products and services that customers usually buy frequently,immediately,and with minimal comparison and buying effort.

Accepted Answer

Convenience products are items that customers purchase frequently, immediately, and with minimal comparison and buying effort. Examples include everyday items such as milk, bread, and toothpaste.

Question 16

Which of the following is a pure tangible good?

Accepted Answer

Shampoo is a physical product that can be seen and touched, making it a pure tangible good. The other options involve services or intangible aspects such as advice, experiences or medical assessments.

Question 17

Which of the following types of products are generally priced the lowest?

Accepted Answer

Convenience products are generally low-priced and are intended to be purchased frequently and easily, such as everyday household items like toothpaste, soap, and snacks. Shopping products are more expensive and require more research and consideration before purchase, while specialty products are even more exclusive and high-priced. Industrial and capital products are meant for business use and typically have much higher prices than consumer goods.

Question 18

________ products are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price,and style.

Accepted Answer

Shopping products are those products that customers compare carefully before purchasing. They are usually more expensive than convenience products and are not purchased as frequently. Customers consider various factors such as suitability, quality, price, and style before making a purchase decision. Examples of shopping products include clothing, furniture, and electronic devices.

Question 19

________ refer to a form of product that consists of activities,benefits,or satisfactions offered for sale that are essentially intangible.

Accepted Answer

The description matches that of services, which are intangible and consist of activities, benefits, or satisfactions offered for sale. Co-brands refer to a collaboration between two brands, line extensions refer to new variations of an existing product line, pure products refer to physical, tangible goods, and horizontal extensions refer to expanding into new markets or customer segments with a similar product or service.

Question 20

Which of the following is an example of an unsought product?

Accepted Answer

An unsought product is a product that a consumer is not actively looking for or thinking about purchasing. Life insurance is not typically something that people seek out or think about purchasing until it is necessary, making it an example of an unsought product.

Quiz 7: Products,Services,and Brands: Building Customer Value

A laundry detergent that consumers purchase frequently,with minimum comparisons,is an example of a(n) ________ product.