The stage in which a product concept is presented to groups of target consumers physically or symbolically is referred to as ________.
A) concept testing
B) concept development
C) test marketing
D) marketing strategy development
E) crowdsourcing

Question

Quizplus · Accepted Answer

Concept testing involves presenting a product concept to a group of target consumers to gather feedback and evaluate its potential success before moving forward with development and launch.

The Stage in Which a Product Concept Is Presented to Groups