A product concept is ________.
A) the most promising product idea that develops at the brainstorming stage
B) a detailed version of a product idea stated in meaningful consumer terms
C) the way consumers perceive an actual or potential product
D) a detailed strategy to promote the launch of a new product
E) a product idea that is generated through crowdsourcing

Question

Quizplus · Accepted Answer

A product concept is a detailed version of a product idea stated in meaningful consumer terms. It includes features, benefits, target market, and unique selling proposition. It is a key tool in the product development process and helps determine if a product idea is viable and has potential for success.

A Product Concept Is ________