A company's external sources of new product ideas include its ________.
A) managers
B) salespeople
C) engineers
D) manufacturing staff
E) suppliers

Question

Quizplus · Accepted Answer

Suppliers are considered an external source of new product ideas, as they are outside the company's internal staff and can provide fresh perspectives, innovations, or materials that can lead to new product development. Managers, salespeople, engineers, and manufacturing staff are typically considered internal sources.

A Company's External Sources of New Product Ideas Include Its