The new product development process usually starts with ________.
A) idea screening
B) idea generation
C) concept development
D) concept testing
E) market strategy development

Question

Quizplus · Accepted Answer

The new product development process typically begins with idea generation, which involves brainstorming and identifying potential product ideas. Once a variety of ideas have been generated, they can be screened and evaluated based on factors such as feasibility and potential profitability. The other options listed (concept development, concept testing, and market strategy development) come later in the development process, after potential product ideas have been narrowed down and more fully fleshed out.

The New Product Development Process Usually Starts with ________