The first part of a marketing strategy statement describes the ________ of a new product.
A) planned price and distribution
B) marketing budget
C) marketing mix strategy
D) target market, planned value proposition, and sales goals
E) planned long-run sales and market share

Question

Quizplus · Accepted Answer

The first part of a marketing strategy statement should define the target market, planned value proposition, and sales goals for a new product. This establishes the foundation for the rest of the marketing mix strategy, including planned price and distribution, as well as the marketing budget and long-run sales and market share goals.

The First Part of a Marketing Strategy Statement Describes the ________