The second part of a marketing strategy statement describes the ________ of a new product.
A) marketing mix strategy
B) profit and sales goals
C) planned price, distribution, and marketing budget
D) target market and sales goals
E) planned value proposition

Question

Quizplus · Accepted Answer

The second part of a marketing strategy statement outlines the planned price, distribution, and marketing budget for the new product. This is known as the marketing mix strategy, which is a combination of factors that a company can utilize to influence consumer purchasing decisions. The target market and sales goals are typically included in the first part of the statement, while the profit and sales goals are usually mentioned throughout the entire strategy. The planned value proposition may also be mentioned in the statement, but it is not the focus of the second part.

The Second Part of a Marketing Strategy Statement Describes the ________