Which of the following steps of the new product development process would most likely use an R-W-W framework?
A) idea generation
B) idea screening
C) concept testing
D) test marketing
E) commercialization

Question

Quizplus · Accepted Answer

The R-W-W (Real-Win-Worth It) framework is typically used in the idea screening stage of the new product development process. This framework helps evaluate whether an idea is viable by assessing if it is real (can it be implemented?), if it can win in the market (is there a demand for it?), and if it's worth it for the company to pursue (does the potential benefit outweigh the cost and risk?).

Which of the Following Steps of the New Product Development