The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________.
A) concept testing
B) concept development
C) test marketing
D) marketing strategy development
E) crowdsourcing

Question

Quizplus · Accepted Answer

Concept testing is the stage in which product ideas are presented to groups of target consumers physically or symbolically, to gather feedback and test the feasibility of the concept before moving on to product development. It helps identify any issues with the product idea and allows marketers to make necessary adjustments before launching the product. Concept development is the process of generating, developing, and screening ideas for new products. Test marketing is the stage in which a product is launched in a small geographic area to assess its performance before a full-scale launch. Marketing strategy development is the process of creating a plan to promote and sell a product. Crowdsourcing is the practice of obtaining ideas, feedback, or content from a large group of people.

The Stage in Which Product Ideas Are Presented to Groups