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A Company Designs What It Considers to Be a Good

Question 1

Multiple Choice

A company designs what it considers to be a good product,calculates the expenses of making the product,and sets a price that adds a standard markup to the cost of the product.This approach to pricing is called ________ pricing.


A) value-added
B) good-value
C) cost-plus
D) competitor-based
E) break-even

Correct Answer:

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