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Essentials of Marketing Research Study Set 6
Quiz 11: Questionnaire Design
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Question 61
Short Answer
A single question that really asks two questions at the same time is called a(n)____________________ question.
Question 62
Essay
Discuss factors to consider when determining the order of questions on a questionnaire.
Question 63
Short Answer
The process of taking a questionnaire that has previously been translated from one language to another and then having it translated to the initial language by a second, independent translator is called ____________________.
Question 64
Short Answer
A graphical question that tracks the parts of an image or advertisement that most captures a respondent's attention is a(n)____________________ question.
Question 65
Short Answer
In a personal interview, asking general questions before asking specific questions in order to create less bias in the responses is called the ____________________ technique.
Question 66
Short Answer
A filter question that is used to determine what question will be asked next is called a(n)____________________ question.
Question 67
Short Answer
A question that "screens out" respondents because they do not qualify to answer a subsequent question (e.g.asking "Do you own a DVD player?" before asking the brand of DVD player)is called a(n)____________________ question.