Question 1

3-M Corporation puts together teams of employees from various disciplines such as engineering, production, finance, and marketing who share a common purpose, such as new-product development.These types of teams are referred to as ____.

Accepted Answer

The type of teams described here, made up of individuals from different functional areas within an organization who come together to work toward a common goal, are called cross-functional teams. This type of team structure can be effective in promoting innovation and new product development. Syndicated teams refer to a group of consultants or analysts who work together on a project. Synergistic teams refer to a group of individuals who come together to share knowledge, skills, and resources to achieve a common goal. Focus groups refer to a type of research method used by marketing professionals to gather feedback on a product or service.

Question 2

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

Accepted Answer

This is advocacy research.

Question 3

An Institutional Review Board (IRB)is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.

Accepted Answer

IRB's review a proposed research design to try to make sure that no harm can come to any research participant.

Question 4

Do-not-call legislation restricts any telemarketing effort from calling consumers who either register with a nocall list or who request not to be called.

Accepted Answer

Do-not-call legislation prohibits telemarketers from contacting individuals who have registered with a no-call list or who have specifically requested not to be called.

Question 5

The government defines a small firm as one with less than ________ employees.

Accepted Answer

The government defines a small firm as one with less than 100 employees.

Question 6

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design.Which title best describes Caleb's job?

Accepted Answer

Caleb's job responsibilities involve providing technical assistance with questionnaire design, which is typically the role of a research assistant or a survey specialist. The other job titles listed do not specifically indicate this type of job duty.

Question 7

A company that develops a unique methodology for investigating a specific business specialty area is called a(n)____.

Accepted Answer

A company that develops a unique methodology for investigating a specific business specialty area is referred to as a standardized research service because it offers specialized research methods tailored to a particular field or industry.

Question 8

Commercial providers of marketing research services are called ____.

Accepted Answer

Commercial providers of marketing research services are commonly referred to as "research suppliers". The other options are not commonly used terms in this context.

Question 9

Claire believes she is a moral person, but she also believes that it is acceptable to tell a lie in certain situations.Which term best reflects Claire's beliefs?

Accepted Answer

Relativism is the belief that moral principles are not absolute but are relative to the persons or groups holding them. Claire's belief that lying is acceptable in certain situations aligns with relativism, as it suggests that the morality of an action depends on the situation.

Question 10

One key question that can be used to determine whether a research participant is being treated ethically as a result of an experimental procedure is "Can the research subject be easily returned to his or her initial state?"

Accepted Answer

The question is a relevant and valid ethical consideration when conducting research on human subjects. The ability to return a research participant to their initial state ensures that they are not harmed or negatively impacted by the experimental procedure.

Question 11

Which term reflects the degree to which one bases one's morality on moral standards?

Accepted Answer

The answer of Which term reflects the degree to which...

Question 12

Jennifer is a member of the American Marketing Association.They provide a code of conduct when involved in business behavior for their members.This is an example of ________

Accepted Answer

The code of conduct provided by the American Marketing Association is an example of marketing ethics, which involves the principles and values that guide the behavior of marketers when dealing with customers, competitors, and other stakeholders. Moral relativism and moral idealism are broader philosophical concepts related to ethics, while marketing idealism is not a commonly used term in the field of marketing ethics.

Question 13

An employee specializing in examining the Internet and social networks to assist is jobs is called a _____________________.

Accepted Answer

A digital market research specialist is specifically trained to examine the Internet and social networks to gain insights and data about consumer behavior, preferences, and trends. This helps companies make informed decisions about their marketing strategies and overall business plans. The other job titles listed may involve some level of research, but may not necessarily specialize in digital or social media research.

Question 14

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is most likely a ____.

Accepted Answer

Rob's role of providing leadership and integrating all research activities suggests that he holds a higher position than a research analyst or associate. The title of manager of decision support systems is more focused on technology than research, so it is less likely than director of marketing research to accurately describe Rob's responsibilities. Therefore, the best choice is D: director of marketing research.

Question 15

A research project that is rushed ____.

Accepted Answer

Rushing a research project almost certainly means cutting corners, which can result in a lack of thoroughness and accuracy in the data collected and analyzed.

Question 16

Confidentiality means that researchers will not share any individual's information with others.

Accepted Answer

Confidentiality is a core ethical principle in research, meaning that researchers have a duty to protect the privacy and personal information of participants. They are obligated to keep any identifiable data confidential and not disclose it to others without the participant's consent or legal obligation.

Question 17

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

Accepted Answer

An outside research supplier may have less bias and subjectivity compared to an in-house research department where employees may have personal opinions or biases towards the project.

Question 18

All of the following are advantages of in-house research EXCEPT ____.

Accepted Answer

In-house research may suffer from bias due to internal factors such as company culture or pressure to deliver results that support certain agendas. Therefore, it may not have more objectivity compared to external research. Other options are advantages of in-house research.

Question 19

Do-not-call legislation does NOT restrict ____.

Accepted Answer

The answer of Do-not-call legislation does NOT restrict ____.
...

Question 20

When AT&T hires a research agency to conduct research tailored to its unique needs, AT&T is being provided with ____.

Accepted Answer

Custom research is research that is specifically designed and conducted to meet the unique needs of a particular organization or client. AT&T is seeking tailored research that addresses its specific needs, so custom research would be the most appropriate option. Syndicated research is pre-existing research that is sold to multiple clients, while limited research and commercial research are not commonly used terms in the market research industry.

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues