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The Art Science
Quiz 3: Business Idea Generation and Initial Evaluation
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Question 1
True/False
A small business owner must have the necessary skills to operate a business, and he or she must also clearly understand the marketplace.
Question 2
True/False
Assume that an opportunity exists in northern Minnesota.A customer needs a "hand warmer" packet.Mary, a new business owner, decides she has the ability to address this gap because she knows how to produce hand warmer packets.This process is called gap analysis.
Question 3
True/False
The generation of ideas for new businesses often occurs spontaneously and automatically.
Question 4
True/False
A new business owner could easily become frustrated if he or she has no passion for the business he or she has decided to start.
Question 5
True/False
When brainstorming, the true potential for each idea is often fully evaluated before the process moves onto generating the next one.
Question 6
True/False
A good way to generate new business ideas is to think about the things that frustrate you or cause you problems and then identify solutions.
Question 7
True/False
Brainstorming is a creative process in which a group of individuals are brought together and asked to generate ideas related to a specific topic or problem.
Question 8
True/False
The first step in developing a quality business idea is to analyze the market.
Question 9
True/False
One way to identify a gap in the marketplace is to examine trends around the region, nation, or world that may not yet have reached your geographic location.
Question 10
True/False
A person's past work experience is a source of skills and ideas for new businesses.
Question 11
True/False
Some small business owners find a patent, and then get permission from the owner to develop marketable products based on it.
Question 12
True/False
A person who is passionate about a hobby might be able to turn that hobby into a successful business.
Question 13
True/False
Entrepreneurs must quickly react to any business opportunities they identify to maximize their gains.
Question 14
True/False
Potential entrepreneurs often overlook family experiences as a source of knowledge and skills.
Question 15
True/False
The process of generating new business ideas is something that occurs automatically.
Question 16
True/False
When performing a gap analysis, an entrepreneur must describe business ideas in detail in the first column.
Question 17
True/False
A gap analysis identifies any differences between the demand by customers and the supply provided by firms currently in the market.
Question 18
True/False
Gap analysis involves identifying an opportunity between the demand for a product or service and the availability of the product or service that you can buy from vendors to be resold to your customers.