Question 1

​Matching
-​a situational analysis technique often used in market research

Accepted Answer

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a situational analysis technique often used in market research to evaluate a business's competitive position and to develop strategic planning.

Question 2

​Matching
-an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Accepted Answer

Public relations involves promoting a favorable image of a person or product through news coverage or goodwill, as opposed to advertising which involves paid promotion.

Question 3

​Matching
-​what a product or service stands for and is designed to do

Accepted Answer

Branding involves creating a unique name, design, and image that identifies and differentiates a product or service in the consumer's mind.

Question 4

​Matching
-​an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Accepted Answer

Competitive edge refers to an advantage gained over others in the business through various strategies or techniques. It can include market research, expert management, new product development, or other sound business techniques.

Question 5

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

Accepted Answer

Facebook was originally designed for personal social networking but has seen a significant increase in use by businesses and professionals for marketing, networking, and professional branding purposes.

Question 6

​Matching
-oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Accepted Answer

Personal promotion/communication refers to the act of presenting a persuasive message during an oral presentation to potential customers to persuade them to purchase a product or service. This can take the form of face-to-face conversations, phone calls, or video conferences.

Question 7

​Matching
-any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Accepted Answer

Advertising refers to any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Question 8

​Matching
-​the particular area of service or the particular product suited to the specific clients to be reached

Accepted Answer

Market niche refers to a specific segment of the market that is targeted with a particular product or service tailored to meet the needs of that specific group of clients.

Question 9

​Matching
-​statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

Accepted Answer

Cluster analysis is a statistical method that is used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns. This method is often used in market segmentation to group consumers with similar characteristics together, in order to better target marketing efforts towards them.

Question 10

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

Accepted Answer

The process of designing a website or blog in a way that allows search engines to easily find it is called Search Engine Optimization (SEO). Social Engine Optimization (also known as Search Engine Marketing) is a particular subset of SEO that focuses on social media platforms such as Facebook, Twitter, and Instagram. Therefore, D is the best choice.

Question 11

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

Accepted Answer

The answer of Which type of marketing has the potential...

Question 12

​Matching
-​new data collected for the first time through various methods

Accepted Answer

Primary data refers to new data collected for the first time through various methods, such as surveys, focus groups, and observations.

Answer: Q
 Secondary data refers to data that has already been collected and published, such as government reports, industry publications, and academic research.

Answer: T
 The target market is the group of consumers that a company intends to sell its products or services to.

Answer: K
 The marketing mix refers to the four Ps of marketing: Product, Price, Promotion, and Place.

Answer: J
 Marketing refers to the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.

Answer: H
 A market niche is a specific segment of the market that a company targets based on the customers' specific needs or preferences.

Answer: R
 Social marketing is the use of marketing techniques to promote socially beneficial behavior, such as encouraging people to quit smoking or use seat belts.

Answer: N
 Public relations refers to the management of communication between a company and its stakeholders, such as customers, employees, and the media.

Answer: D
 Cluster analysis is a statistical technique used to group similar objects or individuals into clusters based on their characteristics.

Answer: S
 SWOT analysis is a technique used to evaluate a company's strengths, weaknesses, opportunities, and threats.

Note: Some other choices also have relevant definitions, but they do not match the given description as closely as the above choices.

Question 13

​Matching
-short-term incentives to encourage purchases or sales of a product or service

Accepted Answer

Sales promotion typically involves short-term incentives to encourage customers to make a purchase or increase sales of a product or service. It includes things like discounts, coupons, limited-time offers, and contests/ sweepstakes.

Question 14

​Matching
-a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

Accepted Answer

Brand image refers to the perception and beliefs that people have about a brand or product. It is a reflection of the brand personality and is important in shaping consumer behavior and decision-making.

Question 15

​Matching
-​data gathered by government agencies, private market research companies, and nonprofit organizations

Accepted Answer

Secondary data refers to data that has already been gathered and published by government agencies, private market research companies, and nonprofit organizations. It is a valuable source of information for marketers as it helps in understanding the market, competitors, target audience, and other relevant factors.

Question 16

​Matching
-brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Accepted Answer

A PSA, or public service announcement, is a brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest.

Question 17

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

Accepted Answer

Social marketing focuses on promoting positive behavior change and can be used to counteract negative practices or products promoted by companies. It aims to educate and influence the public on social issues and encourages them to make healthier choices.

Question 18

What is an advantage of using radio for promotion?

Accepted Answer

One advantage of using radio for promotion is its high geographical and demographic selectivity. Radio stations can be targeted to specific areas and demographics, allowing for a more strategic and effective promotion. While low competition and flexibility are potential advantages, they are not as significant as the selectivity offered by radio. High attention may also be an advantage, but this is not always the case and can depend on the audience and the specific radio station.

Question 19

​Matching
-​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Accepted Answer

Market segmentation is the process of dividing a larger market into smaller subgroups with similar characteristics or needs. This allows for more targeted marketing efforts and better understanding of specific customer behavior.

Question 20

​Matching
-four universal elements of marketing that are often called the "four's"

Accepted Answer

The "four P's" of marketing refer to Product, Price, Place, and Promotion, which are all components of the marketing mix (K).

Quiz 17: Marketing Nutrition and Health Promotion

Matching -a situational analysis technique often used in market research

Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Matching -what a product or service stands for and is designed to do

Matching -an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Matching -the particular area of service or the particular product suited to the specific clients to be reached

Matching -statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

Matching -new data collected for the first time through various methods

Matching -short-term incentives to encourage purchases or sales of a product or service

Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

Matching -data gathered by government agencies, private market research companies, and nonprofit organizations

Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

What is an advantage of using radio for promotion?

Matching -the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Matching -four universal elements of marketing that are often called the "four's"

Quiz 17: Marketing Nutrition and Health Promotion

​Matching -​a situational analysis technique often used in market research

​Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

​Matching -​what a product or service stands for and is designed to do

​Matching -​an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

​Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

​Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

​Matching -​the particular area of service or the particular product suited to the specific clients to be reached

​Matching -​statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

​Matching -​new data collected for the first time through various methods

​Matching -short-term incentives to encourage purchases or sales of a product or service

​Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

​Matching -​data gathered by government agencies, private market research companies, and nonprofit organizations

​Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

What is an advantage of using radio for promotion?

​Matching -​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

​Matching -four universal elements of marketing that are often called the "four's"

Matching -a situational analysis technique often used in market research

Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Matching -what a product or service stands for and is designed to do

Matching -an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Matching -the particular area of service or the particular product suited to the specific clients to be reached

Matching -statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

Matching -new data collected for the first time through various methods

Matching -short-term incentives to encourage purchases or sales of a product or service

Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

Matching -data gathered by government agencies, private market research companies, and nonprofit organizations

Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Matching -the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Matching -four universal elements of marketing that are often called the "four's"