MINI-CASE
Aster Inc.is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings.The firm also sells cell phone accessories.Aster Inc.conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information:

-Mini-Case Question.After extensive market research,Aster Inc.decides to enter the household appliances market.The firm launches a line of consumer electronics products,such as ovens and coffee grinders.Aster Inc.is most likely to be using which of the following strategies?

Question

MINI-CASE
Aster Inc.is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings.The firm also sells cell phone accessories.Aster Inc.conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information:
 
-Mini-Case Question.After extensive market research,Aster Inc.decides to enter the household appliances market.The firm launches a line of consumer electronics products,such as ovens and coffee grinders.Aster Inc.is most likely to be using which of the following strategies?

Quizplus · Accepted Answer

Aster Inc. is entering a new market, the household appliances market, which indicates that the company is pursuing a diversification strategy. Diversification involves expanding a company's product line or entering a new market to reduce risk and increase revenue potential. In this case, Aster Inc. is leveraging its existing resources and capabilities in consumer electronics to enter a related market.

MINI-CASE Aster Inc.is an American Firm That Manufactures and Markets Cell