An ad program's marketing ROI refers to ________.
A) the net marketing contribution divided by the cost of the ad program
B) the total sales divided by the net marketing cost
C) the customer response index divided by the net marketing cost
D) the total sales multiplied by the net marketing cost
E) the net marketing contribution plus the cost of the ad program
Correct Answer:
Verified
Q2: Target market reach is the total number
Q3: Advertising effort made in a given period
Q4: Which of the following is the first
Q5: Creating awareness among a large number of
Q6: Which of the following communications are primarily
Q7: The objective of brand-image communications is to
Q8: SetPro Inc. ,a software firm,collects information about
Q9: Communications that are targeted at industry gurus
Q10: Customer use of social media gives marketers
Q11: Traditional media advertising is considered more personal
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